The Metro Cooking show, recently concluded in Washington DC, is a consumer-focused trade show consisting specialty food sellers, celebrity cooking demos, tastings, and workshops.
In a way, a trade show is an extension of the ever expanding foodie culture that has taken over our entertainment and reading materials. Yet, the uniqueness of a trade show is that it can be more than informational and entertaining. Consumers are able to walk through the booths, interact with the vendors and others with similar interests, and get direct access to food-smell, taste, and take home food. It is a more interactive and intimate experience than reading reviews, drooling over scrumptious cuisines in glossy magazines and TV, or tossing food items in your shopping cart (virtual and/or real). Another advantage is that you can get face time with the established food vendors and celebrity chefs about their food – always better than online or phone conversations.
Watching food shows, reading, eating, and instagraming meals inspires us to cook and eat better. However, inspiration does not always translate into action. Many of us often procrastinate cooking by eating-out or going for takeout meals. It is “cooking” shows like these that bring us closer to our kitchen, and inspire us to bust out those frying pans and mixing bowls.
Posted in: Food Culture |