Scientific (social) survey on food blogs, I am intrigued! The food blog survey (here, PDF) was focused on types of content posted by food bloggers.
The concept of summarizing what we food bloggers post was interesting, but when I looked at the graph, I couldn’t help but to think that it could presented in slightly more comprehensible manner. I took the data from the graph and plotted in Excel. I don’t have the original data.
These findings are result of surveying 303 food bloggers. According to the researchers, they are not fully analyzed and will be part of a peer-reviewed paper on food blogs. I am eagerly waiting for its publication!
Here is the crux of food blogger data, as I see it;
- Handful of food bloggers use video, only 3% use it about one third of time, while rest never use video or use scarcely. (Making video is a lot of work.)
- Image is king. Three-fourths of posts by food bloggers always use image(s). (Reading a blog post without a picture is very boring.)
- Reviews are not as popular as recipes. It seems reviews and recipes are complimentary. As recipe-post increases, the post on reviews declines, which seems logical as food bloggers switch between them. It is not completely complementary because some food bloggers just post recipes or reviews. (This is my hypothesis based on the graph.)
- Most food bloggers don’t provide nutritional information or write on the non-food topics. (Nutritional analysis takes specialized skills and time, and about posting non-food related post, Duh!)
Posted in: Food Culture |